ABOUT FOUNDERS

Simarpreet Singh and Pritika Mehta 

 

SockSoho was built to redefine men’s fashion and make it truly accessible.
Because style isn’t just about how you look—it’s about how you feel.

We began with socks, a category that hadn’t seen real innovation in decades. From there, we set out to create more than just an accessory—we created a way for men to express themselves. SockSoho inspires men to add colour to their personality, and step confidently into being the best version of themselves.

Pritika Mehta - Pritika Mehta is a Data Scientist who quit her job in the US to launch SockSoho. After her M.S. in Artificial Intelligence from State University of New York, she worked with fortune 500 companies including Bank of America and Tripadvisor. She is an Ambassador to TEDx talks and was also chosen as a Global Shaper by World Economic Forum. While she was in US she constantly observed how fashion was easily accessible to not only women but to men as well. This made her itch that why no homegrown brand in India is catering to the needs of 21st century men. And in that moment, SockSoho was born. Watch her TED talk her - https://youtu.be/APPRZcGkFIU

Simarpreet Singh - Simarpreet Singh is a computer science engineer who found his passion in growth marketing. He has built campaigns for brands like Mercedes, Microsoft, Uber, and many more. He has been recognized as a Global Shaper by the World Economic Forum. He is also a TEDx speaker and curator of TEDxChandigarh. Simar has helped multiple brands scale to $10m in sales, single-handedly. He has been invited as keynote speaker at various forums including MAK-X Conference (Oslo), WEF Annual Conference (Geneva), Shape Asia (Hong Kong), Kaizen (IIT Delhi), ISB Leadership Summit, WFYS (Russia) etc.  

 

Have a question for Pritika Mehta and Simarpreet Singh or a particular area you’d like to hear about? Tweet @SockSoho and follow them on https://www.instagram.com/socksoho/ or https://twitter.com/socksoho